Benefit Bidding have had the privilege of serving non-profit organizations in North Texas since 1990. Their clients are provided support and guidance throughout the entire planning process. Private and public schools, churches, foundations, booster clubs and other civic organizations have benefited from the firm’s services. The Benefit Bidding team conducts auctions for groups as large as 1,000 and as small as 25. In 2009, customized online auctions were added to Benefit Bidding’s menu of services. The company’s name was changed from Lloyd Cooper Auctioneers to Benefit Bidding.

The Coopers understand your concerns. They have served as volunteer chairs for several fundraising auctions of various sizes – from school booster clubs to a gala for a national non-profit organization. For each event, Lloyd and Mary were responsible for comprehensive event development: volunteer recruitment, marketing, sponsorship and auction item solicitation, audience development, venue selection, event logistics…everything involved in creating a successful fundraising auction. They want to help you experience the overwhelming gratification which results from a successful fundraising auction. They are personally committed to helping every client achieve record-breaking results. You and your event team will reap a multitude of benefits from their experience, professional training, expertise, and unique fundraising strategies.

Your event committee will invest significant time and effort to obtain auction items and encourage guests to support your mission. The professionals at Benefit Bidding provide you with tools and techniques to reach – and exceed – your revenue goals. You will receive extensive consulting and support from the Benefit Bidding team from initial planning through event follow up. By hiring a professional benefit auction team, you can be assured that you are working with an auctioneer who is experienced in engaging and motivating audiences to open their wallets.

Lloyd Cooper

Lloyd is Benefit Bidding’s lead auctioneer. After his graduation from Missouri Auction School in 1990, he founded Lloyd Cooper Auctioneers. He is an active member of the Texas Auctioneers Association (TAA), National Auctioneers Association (NAA), graduate of the Professional Ringman Institute, graduate of the NAA Benefit Auctioneer Specialist (BAS) program and a candidate for the NAA Certified Auctioneer Institute (CAI) designation. Lloyd previously served on the Board of Directors of the Cystic Fibrosis Foundation – Northeast Texas Chapter. He served in the U.S. Navy and attended Washburn University. In his free time, Lloyd is an amateur vintner and owns a private vineyard. He has dabbled as a brewmeister and received a national award for his American Pale Ale. Lloyd enjoys golfing and sporting clays, skeet, and trap.

The Benefit Bidding team is distinctive from other fundraising auctioneers. They listen to your concerns and needs – and provide solutions. They have been in your shoes. The principals of the company have served as chairs for large galas, smaller school events, and auctions for individuals in need. They conduct fundraising auctions only – and provide unique, creative ideas for your event.

Mary Cooper

Mary is president of Benefit Bidding’s fundraising consulting division. She is passionate about empowering savvy non-profit organizations with creative ideas designed to accomplish their fund-raising mission. Mary is a member of the National Auctioneers Association (NAA), and a graduate of the NAA Benefit Auctioneer Specialist (BAS) program, the Bootcamp for Benefit Auctioneers, and the Fundraising Auction Academy. She earned a Bachelor of Science degree in Accounting and Business Administration from the University of Kansas. In her leisure time, Mary enjoys reading and spending time with her family.



Don’t wait until the last minute to hire a fundraising auctioneer for a live auction. The timing, structure, and flow of your event are crucial. A fundraising auction is not a party. It is important to strike the right balance of entertainment and fundraising to ensure your guests enjoy themselves while you generate the revenue your organization depends upon.

Your organization’s mission is important. Financial support is essential to reach your goals. To encourage generous giving, you must create a bond between your cause and event guests. This is the key to acquiring new benefactors and planting the seeds for long term donor relationships. Audience members, whether at a live event or via online auction, must identify with your message. Benefit Bidding provides proven techniques for effective benefactor interaction.



Striking the right balance ensures that your guests enjoy themselves while you generate the dollars your organization needs.